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Gleason Calise Associates’ year-old project relationship with Mary Kay Inc. in Dallas has evolved into a more formal agency of record designation, client representative Shelley Whiddon said last week.
The Dallas agency, which began assisting Mary Kay with media buying and planning projects in 1997, recently handled a national print buy for the skin care and cosmetic company’s Elige perfume. The buy includes ads running through December in women’s publications such as Glamour, Red Book and Vogue.
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