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DGWB Advertising has picked up three new KFC field marketing regions worth an estimated $2.5 million.
The business, which had been handled by Cole & Weber, Seattle, includes the San Diego, Las Vegas and Boise, Idaho, markets.
The Irvine, Calif., shop already handles field marketing for KFC’s Los Angeles-area co-op–one of the country’s largest, with about 280 restaurants–as well as the 60-unit co-op in the Phoenix area and the 40-store co-op in the Albuquerque, N.M.,
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