NEW YORK Avenue A/Razorfish said it has been selected for additional interactive media chores by Hotels.com, the online room-reservation site owned by IAC.
The Seattle-based aQuantive-owned agency adds search marketing and analytics to the planning and placing of Web display media it acquired from Hotels.com in May.
Avenue A/Razorfish was initially referred to Hotels.com by sister IAC company Expedia, which has contracted with Avenue A/Razorfish as its lead agency for interactive media services since October 1999.
AQuantive's acquisition of Go Toast in December 2003 greatly expanded its search practice by bringing eonMedia into the fold. In October 2004, after aQuantive's acquisition of Razorfish, the company brought its search assets together as Avenue A/Razorfish Search.
Avenue A/Razorfish said by adding search to the media-planning mix, Hotels.com would be able to more easily compare the performance of all its online media in driving Web traffic and reservations.