Heater Advertising and Partners & Simons, both in Boston, emerged last week as contenders in the review for a $1-2 million broadcast assignment from Togo’s Eateries, agency executives said.
Haggman in Manchester, Mass., which has worked for the Cupertino, Calif.-based client on a project basis, is also pitching the assignment [Adweek, Jan. 25]. Other agencies may also be participating, including some on the West Coast.
The competition is being overseen by Concord, Mass.-based consultant Margaret Coughlin, the former president of Boston agency Pamet River Partners. Coughlin confirmed that she is helping the chain of more than 200 restaurants evaluate agencies but declined to discuss details.
–David Gianatasio and Sarah Jones
More Contenders Surface in Review For Togo's Eateries
