Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
In a change of direction from last year’s spring campaign, new print ads for the Gap will focus on specific clothing styles rather than simply evoking a seasonal mood.
Created by Boston’s Modernista!, the ads are set to break in March and April issues of mainstream lifestyle and fashion publications.
The San Francisco-based retailer is also placing a heavier emphasis on print and outdoor advertising this spring, using some 50 celebrities in dozens of executions that tout different articles of clothing, such as white shirts, khaki blazers and jeans.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in