Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON Modernista! said it has been hired by Discovery Networks’ Animal Planet for a branding assignment.
The work, previously handled in-house, was awarded without a review, the agency said. The client spent $8 million on ads last year, per Nielsen Monitor-Plus.
“Modernista! will create a multi-faceted brand television campaign to support several programming changes at the network”, said Clift Jones, president of the independent agency in Boston. “Animal Planet has a very strong desire to sharpen their focus as a brand.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in