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Mobium Lands 2006 PGA Championship

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CHICAGO The PGA of America has awarded advertising duties for its 2006 Championship at the Medina (Ill.) Country Club to Mobium Creative Group after a review involving six undisclosed shops, according to the agency.

The Chicago-based business-to-business agency will develop print, interactive, broadcast and outdoor advertising for the 2006 event. Work will begin this fall, with an effort geared toward corporate group sales, according to Gordon Hochhalter, a partner at Mobium. The agency's specialization in b-to-b advertising was an advantage when it came to targeting those corporate accounts, he said.

"We took a different approach [than other agencies]," Hochhalter said of the review. "We came at them with a different way to segment their market."

More generalized advertising is set to break next spring, Hochhalter said. Billings have not been determined, he said. The PGA spent more than $15 million on advertising all its events last year, according to TNS Media Intelligence/CMR.

The PGA Championship is one of four events sponsored by PGA of America. The others are: the Ryder Cup, the Senior PGA Championship and the PGA Grand Slam of Golf.