Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Masterfoods isn’t advertising on the Academy Awards telecast this Sunday, but the candy maker is running a series of 15-second Oscar-themed spots on the TV Guide Channel before the show.
Created by Omnicom Group’s BBDO in New York, four spots feature the M&M’s characters Red and Yellow on a red carpet, with the former giving “Red’s Red Carpet Tips.”
In the roster shop’s first spot, Red says: “There’s no such thing as too much collagen,” as a swollen-lipped Yellow appears, asking Red to feel his lips.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in