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BOSTON Ben Hogan Golf this week launches a 30-second TV spot called “Swingers,” timed to the start of the Masters tournament and running through September on The Golf Channel.
Sans dialogue or voiceover and touting the new C-S3 driver, the ad, via independent agency McCarthy Mambro Bertino in Boston, simply plays music as video scenes of pros such as Hank Kuehne, Jim Furyk, Bernhard Langer and May Wood depict imagined “swings” in airports, hotel rooms, laundromats, kitchens, parking garages and other locations.
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