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BOSTON Holland Mark said it would craft a multi-year effort for the Massachusetts Innovation and Technology Exchange, an industry group that focuses on digital marketing and media issues.
“Our job is to help them achieve greater awareness and to work with their leadership to forge a path for the brand that is at the cutting edge of the digital world,” said Chris Colbert, the agency’s CEO.
“In the early ’90s, Holland Mark was one of the first agencies in the region to really invest in the digital space.
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