Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
LOS ANGELES Mitsubishi Motors North America launches its first pickup truck with a commercial today on ABC’s Monday Night Football.
The 30-second spot, from Omnicom Group’s BBDO in New York, shows a crimson Raider ascending a steep cliff in the desert and facing off against a generic competitor.
The two trucks face off with menacing revving engines, until the Raider’s roar makes the other truck whine, blow a hose, and leak in fear underneath. A voiceover says, “The new intimidating Mitsubishi Raider .
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in