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Mitsubishi Breaks Endeavor Work

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Mitsubishi Motors North America breaks national ads this week for the 2004 Endeavor SUV with the theme, "Remember when driving an SUV actually made you look different?" Two 15-second teasers from Deutsch/LA in Marina del Rey, Calif., launch today, and two 30-second spots break March 27. The spots end with the tagline, "Are you in?" Sources estimated Mitsubishi will spend about $30-50 million on ads.