Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON Mintz & Hoke has unveiled its first effort for the Mystic Coast & Country Travel Industry Assocation, a marketing group that promotes eastern Connecticut and southern Rhode Island.
A series of tongue-in-cheek small-space ads target metro New York residents who enjoy traveling to nearby coaster areas but may not be aware of what the Mystic area has to offer. One execution takes on a competing tourist haven with the text, “Your kids have a better chance of getting into Harvard then a restaurant in The Hamptons.”
Ads
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in