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A Mintz & Hoke commercial for Ames Department Stores took top honors at the Advertising Club of Connecticut’s 48th annual awards show.
Avon, Conn.-based Mintz won Best of Show for a humorous TV spot titled “Gladys’ Workout.” The execution spotlights a “professional bargain hunter” who uses weights and other workout equipment in an effort to “get in shape” for the deals offered by the discount retailer.
“All the judges immediately felt Gladys connected on a human level while being funny and memorable, and that’s not easy in the retail category,” said Marcia Stone, president of Free Range Consultancy in Indianapolis and one of the show’s judges.
More than 400 entries were submitted to the show, held last week at the Bushnell Center for the Performing Arts in Hartford.
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