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NEW YORK WPP Group’s Mindshare has successfully defended its worldwide traditional media planning and buying chores for Eastman Kodak; its sister shop Neo@Ogilvy was awarded Kodak’s digital business, per sources. Aegis Group’s Carat Fusion was the digital incumbent.
According to Nielsen Monitor-Plus, Kodak’s domestic media spend was $90 million in 2005, down from $205 million three years earlier. Global spending figures were not immediately available.
Kodak launched the media consolidation review in August.
In a statement issued at the time the company said, “We’re continuing efforts to work with a more focused group of agency partners.
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