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NEW YORK Eighty percent of American viewers have a positive view of product placement in television and movies, according to a survey of 1,200 people by media agency MindShare.
Only 12 percent said they “do not like it at all,” though that number doubled from a year ago, when just 6 percent said they found it unappealing.
“Product placement has emerged as one of the most powerful ways for a marketer to connect in a meaningful way with their consumer,” said Marc Goldstein, CEO of MindShare’s North American operations.
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