Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
CHICAGO The Alcohol and Tobacco Tax and Trade Bureau has ruled that Miller Brewing did not violate regulations relating to comparative advertising nor did the No. 2 brewer make false, misleading and disparaging statements in spots that took on rival Anheuser-Busch.
The SABMiller unit’s “Good call” TV ad effort showed football referees penalizing Bud Light and Budweiser drinkers for toting beer with “less taste” and “less flavor” than Miller Lite and Miller Genuine Draft.
WPP Group’s Ogilvy & Mather in New York crafted the “Good call” campaign.
Anheuser-Busch
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in