Miller Offers a G'Day for JWT

MGD Shop Has Plenty of Time to Learn How to Speak Australian
CHICAGO–J. Walter Thompson has plenty of time to brush up on its knowledge of all things Australian before it must develop new creative work for Miller Brewing’s Foster’s brand.
The Milwaukee brewer has nine spots in the can from the brand’s previous agency, Angotti, Thomas, Hedge in New York, a Miller representative said. The strategy behind Foster’s long-running “How to speak Australian” campaign will remain, as will the tag, officials with both the client and agency said.
“It’s obviously been a highly regarded campaign,” said Brian Heffernan, president of the Chicago agency.