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CHICAGO From the “gradations matter when it comes to taste claims” department, Miller Brewing Co. asserts Miller Lite tastes better than its “changed” competitor Bud Light in a new campaign from MDC Partners’ Crispin Porter + Bogusky.
Three “Great Taste Trial” ads from the Miami agency began airing last week. The spots are set in a Court TV-type setting and use the tagline, “All rise for great taste.”
In one spot, lawyers representing Bud Light object to the clock-necklace-adorned rapper Flavor Flav being referred to as a taste expert after the rapper declared that Lite tastes better than the changed Bud Light.
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