Miller Launches Teaser Ads for Clear Beer

MILWAUKEE – Miller Brewing Co. last week announced that Austin, Texas; Minneapolis; and Richmond, Va.; will be the first three test-markets for the company’s first-ever clear beer called Miller Clear. Humorous teaser ads from Cliff Freeman & Partners/N.Y. show brewers conferring with Miller ‘executives’ on the new product. When the brewers show the executives the beer is clear, all are stunned and one exec.’s hair turns white. The product will be available in April on-premise in kegs and in long-neck, clear bottles.