Miller Brewing Assigns Cramer-Krasselt Corporate Image Program Within Wisconsin

By Trevor Jensen





CHICAGO–Miller Brewing will attempt to raise its home state sales margin and corporate image with a multimedia campaign from Cramer-Krasselt in Milwaukee, expected to begin this summer.





C-K won the assignment following a brief review. Laughlin/Constable in Milwaukee, which handles promotions for Miller’s brewery tours and responsible drinking efforts, also was considered.





Since 1992, C-K has done public relations work for Miller, but this is the agency’s first integrated advertising assignment from the brewer.





The campaign will include public relations but is expected to extend to print, radio and possibly television–all part of an effort to show Badger State residents that Miller is a good corporate citizen whose products they should buy.