Milk Mustache Grows on Another Star | Adweek Milk Mustache Grows on Another Star | Adweek
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Milk Mustache Grows on Another Star

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NEW YORK Joss Stone joins fellow singers Britney Spears, Kelly Clarkson and others in the long-running "Milk mustache" campaign.

The Milk Processor's Education Program will break print ads, via Lowe, in entertainment and teen-targeted titles like Teen People starting in October for three months.

Stone, who appears in this fall's Gap campaign as well as opening for the Rolling Stones in their Florida and North Carolina concerts in October, sings milk's praises in the ads and tells how it helps inspire her creatively.

Copy: "Mind, body and soul. Writing my own songs has helped me grow a lot as a person. And so has milk. Turns out 15 percent of your height is added as a teen and the calcium in milk helps ... Good news for your body ... Not to mention your mind and soul."

"As an active teen and a musician, Joss is constantly on the go," said Victor Zaborsky, senior marketing manager for the "Got milk?" campaign. "That's why we thought she was an ideal role model to help show teens that drinking at least three glasses of milk a day helps provide the fuel needed to keep up with the demanding pace of being a teen rock star."

Annie Leibovitz did the photo shoot in New York.