CHICAGO The Auto Club Group, an alliance of six American Automobile Association organizations in the Midwest, has tapped Chicago Creative Partnership as its lead agency after a review.
The Chicago shop will develop a brand campaign to increase awareness of a number of the group's services, including home and life insurance through its Auto Club Insurance Association subsidiary. The first work is expected in the fall.
"Chicago Creative Partnership demonstrated that it has the creative team to help make the AAA brand represent more than our roadside assistance services," said Todd Allen, vice president of brand management for the Dearborn, Mich.-based group in a statement. "CCP understands how to help us build awareness and brand recognition for our membership, insurance, travel and financial services.
The campaign will serve AAA clubs in Illinois, northern Indiana, Iowa, Michigan, Minnesota, Nebraska, North Dakota and Wisconsin. Billings for the account were not disclosed.