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The Greater Michigan Ford Dealer Association’s board of directors has formed a four-member subcommittee to begin considering agencies with automotive experience for its $10 million account, said John Borgman, chairman of the association and a Ford dealer in Grandville, Mich.
W.B. Doner & Co. resigned its Ford dealer business in order to concentrate on its newly won Mazda North American Operations account [Adweek, Nov. 10]. The decision put into review about $80-100 million in business, including dealer associations in New England, Texas, Pittsburgh, Baltimore, Washington, D.C.,
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