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LOS ANGELES Palisades Media Group has acquired Metro Goldwyn Mayer’s media buying and planning today without a review, the agency confirmed. Billings were undisclosed.
“It is great to be in business with [MGM COO] Rick [Sands] again,” said Roger Schaffner, Palisades chairman and chief executive officer, who had a previous business relationship with Sands when he was at Miramax, from 1997 to 2004. “It’s a great opportunity to help him build the studio.”
“In expanding our team at MGM, we knew we could count on the expertise and marketing savvy of Palisades Media Group,” said Sands in a statement.
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