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Independent shop Boathouse has landed a national TV assignment for Merrill Lynch’s Global Private Client brand, which targets high-net-worth investors.
The Dedham, Mass., shop has worked with Merrill Lynch on print projects for more than a year. It was awarded the assignment without
a review.
West Lockhart, a representative for the Plainsboro, N.J.-based division, stressed that “we continue to have a strong relationship with J. Walter Thompson” and said the New York agency, a unit of WPP Group, remains its lead creative resource.
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