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New York-Atlanta Joint Effort Secures Unified Corporate Branding
ATLANTA–Merkley Newman Harty teamed with Bayless/Cronin to win BellSouth’s consolidated
corporate branding account, worth at least $21 million.
The joint effort of the New York headquarters and its office here topped the other agency that shared the corporate account, Atlanta’s WestWayne, which will continue to work with the client in a number of other areas.
New York executive creative directors Marty Orzio, Andy Hirsch and Randy Saitta joined forces with Tim Bayless and Jerry Cronin.
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