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NEW YORK Meow Mix is moving its media buying and planning duties from Kirshenbaum Bond + Partners, severing all ties with the MDC Partners shop that this month resigned its creative account citing “creative differences,” the client said.
Earlier this month, a spokeswoman for KB+P had said the New York agency intended to retain media duties. Today, sources said the agency split with the client across the network in early July, but agreed to stay for 90 days in order to see Meow Mix through the up front period.
Client
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