Members Of The Wedding | Adweek Members Of The Wedding | Adweek
Advertisement

Members Of The Wedding

Advertisement






The reception will have the requisite wedding cake, deejay and bouquet toss.





Also, there will be no shortage of guests in cheesy bridesmaid gowns or ill fitting tuxedos. The only missing elements will be the bride and groom.





To mark the beginning of the Dressy Dress Drive for Goodwill Industries, Schneider & Associates is hosting a mock wedding reception outside Trinity Church in Boston's Copley Square April 28. The event kicks off a weeklong effort to collect used formal wear for resale in Goodwill's retail outlets.





'I was complaining about the fact that I had to be in three weddings in one month and each dress was $200 each, and I knew I'd never wear them again,' recalled Jennifer McCann, marketing manager at Schneider





& Associates. 'It's something I think everyone can relate to.' Goodwill representatives will be on hand to collect donations.





Goodwill funnels 87 percent of its funds into community and employment programs, McCann said.





One such program will be held at the end of the drive. The topic will be teaching teens the value of used clothing and how to prepare for the prom.





Copyright ASM Communications, Inc. (1997) ALL RIGHTS RESERVED





New England