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It’s getting tougher for auto dealers to get the consumer into the showroom, so some automakers are trying to take the showroom to the consumer.
To promote its newly redesigned TL luxury sedan (shown here), American Honda Motor Corp.’s Acura division figured it could reach potential buyers where they play. Through a marketing effort coordinated by R&R Associates, Santa Monica, Calif., the car maker has been bringing TLs to various country clubs in Southern California, Seattle and San Francisco for demonstrations and test-drives.
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