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Executives at The Hughes Group managed to nail down an international medical equipment client based in Lyons, France, without ever leaving St. Louis.
Hughes made its final creative presentation to bioMerieux via a videoconference. The work the French executives saw on the video screen was good enough for them to award their international business to the St. Louis shop. Proximity, obviously, was not an issue for them–Hughes beat out two French agencies and one in Britain.
bioMerieux develops diagnostic systems for medical and industrial use.
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