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Sixty-eight percent of Americans age 65 and older aren’t aware of the Prescription Drug Plan part of the 2003 Medicare Modernization Act, and 60 percent of those who are aware say they don’t understand it, according to research from the Kaiser Family Foundation. But now the Centers for Medicare and Medicaid Services has issued an RFP for a public relations shop to help it conduct focus groups and polls on how to turn those numbers around.
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