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ATLANTA Medical Hair Restoration launched a national direct response television campaign this week, the company said.
The campaign, which was developed by the Orlando, Fla., company’s in-house creative department, consists of three one-minute ads that are playing on national cable venues including ESPN, VH1, E!, Discovery, Fox News, Animal Planet and Travel Channel.
The spots feature The Hair Dudes, a fictional 1980s rock group that wears spandex and sports big hair. The work parodies other products and services that people use to try to make themselves feel more confident.
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