Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Masterfoods has consolidated its U.S. media buying and planning account with roster shop MediaVest, a unit of Publicis Groupe, the client has confirmed.
Masterfoods spent more than $350 million on domestic ads through October 2003, per TNS Media Intelligence/CMR.
MediaVest here beat out Aegis Group’s Carat; PhD, part of Omnicom Group; Grey Global Group’s MediaCom; and WPP Group’s Mediaedge:cia. All of the finalists pitched from their New York offices, and only Carat was not already on the client’s roster.
A
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in