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Mediaedge:cia Staffs Up for Paramount Pictures

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NEW YORK WPP Group's Mediaedge:cia has made three executive hires for its Paramount Pictures account, the agency said.

Mark Miller, who was an associate media director on MGM at Omnicom Group's BBDO West in Los Angeles, has joined Mediaedge:cia as communications strategy director. Dina Marovich, who was an assistant media director on the Buena Vista Home Entertainment account at Publicis Groupe's Starcom Worldwide, has joined Mediaedge:cia as communications strategy director. Both staffers will be based in Los Angeles and report to client services director Lee Doyle.

In New York, Sande Bovis has joined the media agency as managing partner, director of national broadcast on the Paramount account. She had been associate director of national broadcast at Interpublic Group's Universal McCann, working on the Sony Pictures account. Bovis reports to Mediaedge:cia chief investment officer Rino Scanzoni.