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NEW YORK WPP Group’s Mediaedge:cia has been awarded domestic media strategy, planning and buying for Ikea in the U.S. without a review, the client has confirmed.
The agency will service the account from its Chicago office after the switch from independent Horizon Media takes effect in September.
Ikea spent $85 million on U.S. ads last year, per TNS Media Intelligence.
The move is part of a global consolidation of media chores; Mediaedge already handles Ikea in 14 overseas markets, including China, Japan and Russia.
Horizon
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