Media Director Shamyer, 47, Dies | Adweek Media Director Shamyer, 47, Dies | Adweek
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Media Director Shamyer, 47, Dies

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Bob Shamyer, director of marketing services at Mintz & Hoke, died last week of an apparent heart attack while vacationing with his family.
Shamyer, 47, joined the Avon, Conn., shop in 1993 from Doubleday Publishing, where he was manager of print and broadcast media. During his tenure at Mintz & Hoke, Shamyer built the media department to its current size of 10 staffers representing such clients as Mohegan Sun Casino and Ames Department Stores.
Mintz & Hoke chief executive officer Chris Knopf called Shamyer "a genuinely good man" and a "brilliant" media strategist. Knopf credited Shamyer with winning the media portion of the Ames account last year.
"He had a great mind," Knopf said. "He had an absolutely unbridled love and enthusiasm for what he did. It's always such a pleasure to be around that kind of optimism."
"Really good media presenters are hard to find," said agency chairman Joe Hoke. "A lot of people are good at the execution part but have problems explaining it in human terms. Bob could do that."
Shamyer leaves a wife, Deborah, and two children, Alexandra and Andrew. Donations may be made to a scholarship fund established by the agency for the children: The Bob Shamyer Family Trust, Mintz & Hoke, 40 Tower Lane, Avon, Conn., 06001.