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For media buyers, there’s no such thing as too many choices. Thus, most heralded the arrival last week of two new national Spanish-language newspaper networks—no matter that newspapers are the least-used medium among Latinos and command only a fraction of the almost $3 billion annual U.S. Hispanic adspend.
Last week the Tribune Co. said it will expand its daily, Hoy, into Los Angeles in March. Hoy’s New York edition reports a circulation of 96,000; the Chicago edition, launched in September, has a circulation of 17,000.
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