Mechanica Names Contact Strategy Chief

BOSTON Independent Mechanica for the second time in recent weeks has bolstered its strategic ranks, hiring Donna Glanvill as a director in its contact strategy group.

Glanvill was most recently a senior partner and communications strategy director at WPP Group’s MindShare in New York. Glanvill also spent five years at Rocket in London, one of the U.K.’s leading communications consultancies. During her career, she’s worked with clients such as BP, HSBC and Unilever.

“She’ll help us define the new landscape of consumer engagement by understanding and recognizing a brand’s 360-degree relationship with its prospects and customers.