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LOS ANGELES MDC Partners this week acquired a majority stake in entertainment marketing firm Banjo, a company representative said.
This marks the first venture into the entertainment branding field for the growing Toronto-based holding company, which provides advertising and communication services to clients via a network of agencies spearheaded by Miami’s Crispin Porter + Bogusky.
San Francisco-based Banjo, which has produced product-driven content for clients including General Mills and Unilever, is best known for its 2003 television documentary created for sporting goods manufacturer The North Face.
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