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ATLANTA MDC Partners said it has acquired 61.6 percent of the Zyman Group, an Atlanta marketing consultancy founded by Sergio Zyman, former chief marketing officer for Coca-Cola.
Zyman and his senior management team will retain 38.4 percent of the company, and Zyman will remain as chairman and CEO. The amount MDC Partners invested for the controlling interest in the company was not disclosed, but it was paid in a combination of cash and MDC stock.
It is the largest investment the Toronto-based holding company has made to add a company to its existing portfolio of 36 units, which includes ad agencies such as Crispin Porter + Bogusky in Miami and Kirshenbaum Bond + Partners and Cliff Freeman and Partners, both in New York.
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