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NEW YORK MDC Partners said it has acquired a 60 percent stake in Kirshenbaum Bond + Partners. The purchase price was not disclosed, but Toronto-based MDC said in a statement that a stock component is included.
Along with its core ad agency, Kirshenbaum’s operations, based here, also include Lime Public Relations + Promotions, buying and planning shop The Media Kitchen and Dotglu, an interactive and direct marketing agency. The units will be rebranded under the KB+B name, MDC said.
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