McKay Leaves His Boston Agency

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In a surprise development, John McKay has left McKay Communications, the 35-person agency he formed three years ago with former partner Marvin Fried.
“I am in the process of resigning,” McKay said from his home last Friday. “It’s a personal decision.” McKay declined to discuss the reasons for his unexpected departure.
Joe Burnieika, who had guided the Boston shop’s public relations operation, assumes McKay’s duties as chief executive. Burnieika also declined to discuss the circumstances surrounding McKay’s exit.
Disagreements between the two over business practices, cash flow problems, a recent lawsuit brought against the agency by Fried [Adweek, March 27] and other factors combined to heighten tensions at the shop, sources said.
McKay, along with Burnieika and investment capitalist James Rappaport, are the principal owners of McKay Communications, though none holds a controlling interest.



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