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Bake ‘n Joy Taps Hub Shop For Creative, Media
BOSTON–McKay Fried Communications here stocked its larder last week with the advertising account of Bake ‘n Joy Foods.
The Boston shop beat out undisclosed local agencies in a review for the business, which includes both creative development and media placement for the company’s line of baking mixes, frozen batters, fillings, icings, toppings and specialty items, said agency chairman John McKay.
Budgets have not been finalized, but McKay estimated media spending in the low-seven-figure range.
McKay Fried’s first assignment will be to develop a national campaign to support the launch of Bake ‘n Joy’s all-natural baking mixes, McKay said.
That work, scheduled to break in the fall, will consist of both print and broadcast executions, although specific media outlets have not yet been finalized, McKay said.
Katherine Pearce, marketing manager for Bake ‘n Joy in Andover, Mass.,
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