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DALLAS Whataburger has tapped McGarrah/Jessee to handle its creative and strategic duties, the client said. The account is estimated to be worth $12 million.
The Austin, Texas-based shop contended against Firehouse of Addison,Texas, and RuffCoffinBreedlove of Austin for the business of the hamburger chain, according to client group director of marketing Rod Martin.
Incumbent Square One, which has handled the entire business since 1995, initially participated but was cut earlier in the process, Martin said.
McGarrah will handle television, collateral, print and outdoor chores for the Corpus Christi, Texas-based chain.
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