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DALLAS Moroch Latino/Leo Burnett USA has created a new TV campaign targeting Hispanic youth for McDonald’s franchisees in the West and Southwest.
The first 30-second spot from the Dallas shop breaks this week in San Antonio on popular teen networks like the WB, NBC, UPN and Fox.
In “Mundo Hip-Hop,” the spot opens with two young Hispanic females cruising down Main Street USA in their yellow convertible. Their hair blows in the wind as they sing along to the hip-hop music pulsing through their car radio.
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