Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON McCarthy Mambro Bertino this week will introduce an estimated $15 million TV effort for Subway that consists of three testimonial spots featuring the Smith brothers, Herman and Sherman. They claim to have lost weight in part by eating nothing but Subway low-fat sandwiches for seven months.
One spot from the Boston independent shows the brothers at a family reunion. Subway’s familiar “Eat fresh” tagline is retained from past campaigns.
MMB was cut from the Milford, Conn.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in