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McCann-Erickson Worldwide’s media operations are being unified under one name:
Universal McCann.
The moniker has been used for media buying and planning companies in parts of Europe; the rest of the world has operated under various names, including McCann Media in New York.
According to Mark Stewart, McCann’s North America media director who has been named Universal McCann’s regional director, this is more than just a name change.
“We are reorganizing to more effectively leverage from local to global business and vice versa,” said Stewart.
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