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SAN FRANCISCO Microsoft Business Solutions may be the answer to the deluge of questions businesspeople face every day, according to a new global print and online branding campaign breaking today from McCann-Erickson.
The campaign is aimed at drawing attention to what is a relatively new division of the Redmond, Wash.-based company in the competitive enterprise resource planning space. MBS, which provides business applications and services to small and midsize corporations, is the result of the acquisition of Great Plains Software and Navision over the past two years.
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