NEW YORK Credit Suisse Group has split its global advertising account between two Interpublic Group agencies: McCann Erickson and The Martin Agency, shop representatives have confirmed. The client spent an estimated $100 million on worldwide ads last year.
Euro RSCG in London had handled projects for the client.
McCann in Frankfurt, Germany, will handle the overseas business for which it bested independent StrawberryFrog in Amsterdam, Netherlands, an undisclosed office of IPG's Lowe, and Euro RSCG in Zurich, Switzerland, sources said.
Martin in Richmond, Va., will handle the U.S. business for which it competed against MDC Partners' Kirshenbaum Bond + Partners in New York, sources said.
Zurich-based Credit Suisse is in the process of merging its two subsidiaries, Credit Suisse and Credit Suisse First Boston, into a single entity under the banner Credit Suisse Group, effective Jan. 1.
Client executives could not immediately be reached for comment.
This story updates and corrects an earlier item, noting that while Euro RSCG worked on client projects, there was no lead agency.